The NNormal Kboix and the NNormal Trail Cropped Top, winners of the ISPO Award 2024!

By 04 Ιουν 2024

The ISPO awards are highly recognized in the sports industry and distinguish those companies whose products or services stand out for their design and innovation.

NNormal, the sports equipment brand founded by Kilian Jornet and Camper in 2022, has recently received two recognitions from one of the most relevant organizations in the sports industry, ISPO.

The modular NNormal Kboix shoe and the NNormal Trail Cropped Top have just been awarded an ISPO Award, a quality seal that endorses the innovation and development of sports products and services. The products and services awarded by this seal have been evaluated by a jury of professional sports journalists and consumer experts collaborating with ISPO.

 

 

NNormal Kboix - Fits all, lasts forever!

Kboix is more than a product; it's a concept that seeks to change the rules of the game in the trail running industry. It is a modular shoe, whose design includes three interchangeable midsoles, allowing each person to choose which midsole to use for each type of adventure.

Each of these three midoles has been designed for different terrains, densities, and body types. All this aims to develop a shoe that not only has a longer life cycle but also offers the possibility to adapt to the individual needs of each person and to varying terrains.

The Kboix is completed with a lightweight sole that offers incredible grip, developed by the specialist Vibram. This partnership also allows NNormal shoes to be resoled and repaired.

This is a step forward in NNormal's commitment to designing durable and versatile products that also adapt to the evolution of each individual, providing them with the tools to extend the life cycle of their shoes. The goal is, undoubtedly, to change the rules of the game and challenge the status quo of the industry, as well as consumer behavior.

Furthermore, Kboix users can delve even deeper into the 'NNormal World,' the NNormal ecosystem where, among other things, it will be possible to link the digital platform Strava with the shoe to track all training sessions completed with it.

The jury of the ISPO Award 2024 states that “Interchangeable midsoles are a game changer in the running shoe sector. They extend the use of a shoe and, for the first time, allow it to be repaired. Combined with robust materials and the option of re-soling, this is a very well thought-out concept.

More information about NNormal Kboix: here

ISPO article: here

 

NNormal Cropped Top - From inspiration to innovation!

Developed by women for women, the NNormal trail running top arose from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners.

Some time ago, during a conversation with Emelie Forsberg, the NNormal design team recognized the difficulty many women face in finding a comfortable and functional trail running top that provides the necessary confidence to tackle all types of training and races, and even allows for the storage of flasks, gels, and other items.

The NNormal Trail Cropped Top is a product specifically designed for women who seek performance and value comfort during races or training sessions. The NNormal Trail Cropped Top includes three pockets that allow for the storage of all types of necessary items during activities. The upper pocket, small and around the neck, is ideal for securely storing small items such as keys, thanks to a ring attached to an elastic strap. The two pockets located on the sides allow for the storage of larger items, such as a phone, gels, flasks, and even a windbreaker.

The goal was to create an innovative, sustainable product specifically designed for women: with lightweight and recycled materials, and three different pockets that provide sufficient storage for short to medium races, which allows for going without a vest, especially in hot conditions. The integrated cups in the cropped top offer moderate support, and are removable for those who prefer to wear a sports bra underneath for maximum support," explains Zoe E. Geoghegan, apparel product development manager at NNormal.

The jury of the ISPO Award 2024 states that “It is incredible how much storage space a crop top can offer! The discreet pockets that blend in with the design lines are great and create a neutral, timeless look that can be worn for different sports. The 3in1 solution makes the top versatile and attractive for beginners”.

More information the NNormal Trail Cropped Top: here

ISPO article: here

 

 

The official ISPO 2024 awards ceremony will take place at Outdoor by ISPO 2024, in Munich, from June 3 to June 5, 2024.

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